Swati Singh
Russell Square International College, Vivekanand Education Society's Institute of Management Studies and Research, Indian Institute of Management Ahmedabad, Univesity of Lucknow
About
Two decades of experience in the area of management teaching & research, Swati Singh’s expertise is on biodiversity preservation, societal interface and sustainable consumer & entrepreneurial approach in the global market. Her research interests include sustainable tourism, applied social psychology on brand love in the context of luxury and masstige products, organic market-consumer interface, body image consciousness, and wine approach-engagement in emerging economies. Her research publications are in leading International reputable peer-reviewed journals. In 2021, she won the Best Presenter award at Brawijaya International Conference on Economics, Business and Finance, Bali.
Dr Swati Singh’s role as a researcher involves guiding her research scholars from leading universities including Mumbai University, SNDT University and AIIMA-AMU in producing and disseminating high-quality research for the benefits of society and policy-makers at large.
She serves as Review Editor for the International Journal- Frontiers in Sustainable Tourism and as a reviewer for more than 20 peer-reviewed journals including several high category brand, tourism, wine, service marketing, and environmental management journals. She disseminates her research findings at national and international conferences, workshops and seminars.
As a Principal, she is actively involved in collaboration with accredited world-renowned universities. She has been a visiting professor at China West Normal University, China and is a 'Research Scientist' at University of Kassel, Germany in the field of Sustainability and International Marketing wherein she collaborates on various research publications & research projects, takes international lectures and organizes workshops in Germany. She has also done a funded project sponsored by DFG Germany on "Solid Waste Management in India'' as part of this collaboration.
Swati is Mumbai University recognised faculty and is currently based at Russell Square International College, Mumbai, India. An IIM Ahmedabad Alumni, she is NET qualified and holds a doctorate from University of Lucknow. Her selected specialties include Brand Management; Sustainable Marketing; and Fashion & Luxury Retailing.
Employment
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Russell Square International College Principal & Professor of Marketing2025 - Present
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Vivekanand Education Society's Institute of Management Studies and Research Professor & Dean Academics2015 - 2025
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Amity University - Lucknow Campus Assistant Professor2005 - 2015
Education
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Indian Institute of Management Ahmedabad Pedagogy and Research Methods? - 2019
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Univesity of Lucknow PhD? - 2010
Projects & Funding
Projects & funding information is unavailable.
Publications (13)
- Green Is the New Gold: Redefining Opulent Lifestyle Through Organic Food Purchases Save
- I Better “Not to”: Voluntary Sustainability Constraints in Mindful Organic Food Consumption Save
- Academics as adopters of generative AI: an application of diffusion of innovations theory Save
- Sustainability at Heart: The Satvyk-Adrish Organic Foods Journey Save
- Conscience of wine Tourists: A bouquet of rooting in nature coupled with exciting experience in an upcoming wine culture Save
- Environmental concerns in brand love and hate: an emerging market’s purview of masstige consumers Save
- Consumers' body image expressions: Reflection of a Snow White or an Evil Queen Save
- Indian wine tourism: new landscape of international spillovers Save
- India’s new-found love for wine tourism: a decanter of expectations and change Save
- Grapevine or informed selection: Significance of quality attributes in India's emerging wine market Save