Vibhava Srivastava

Employment

• Management Development Institute Associate Professor
  2013 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (17)

• Unlocking the path to green customer citizenship behaviour: interplay of values, attitude, and green brand equity
  Journal of Consumer Marketing 2025 DOI: 10.1108/jcm-12-2023-6456
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• Inclusive marketing: A review and research agenda
  Journal of Business Research 2025 DOI: 10.1016/j.jbusres.2025.115274
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• Decoding and integrating the facets of consumer empowerment: a study with consumers of high-involvement Product(s)
  Journal of Marketing Theory and Practice 2025 DOI: 10.1080/10696679.2024.2321444
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• Service recovery and customer loyalty in the logistics industry: the role of justice perceptions and switching costs
  Benchmarking: An International Journal 2025 DOI: 10.1108/BIJ-11-2023-0824
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• Uncovering the Bitcoin investment behavior: An emerging market study
  Investment Management and Financial Innovations 2024 DOI: 10.21511/imfi.21(4).2024.04
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• A Study of Buyer Motivations at the Bottom of Pyramid in Urban India
  Vision 2024 DOI: 10.1177/09722629211051441
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• Price sensitivity, government green interventions, and green product availability triggers intention toward buying green products
  Business Strategy and the Environment 2023 DOI: 10.1002/BSE.3176
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• Modelling the impact of social media marketing for apparel brands: evidence from India
  International Journal of Internet Marketing and Advertising 2023 DOI: 10.1504/IJIMA.2023.129665
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• Customer equity drivers and repurchase intent among B2B customers: the moderating role of perceived switching cost
  Journal of Business and Industrial Marketing 2023 DOI: 10.1108/JBIM-02-2023-0084
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• Modelling factors of social media usage by B2B salespersons: an emerging market study
  Journal of Business and Industrial Marketing 2022 DOI: 10.1108/JBIM-04-2021-0235
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