SENTHIL KUMAR BALAKRISHNAN

Employment

• CMS Business School, JAIN DEEMED-TO-BE UNIVERSITY ASSOCIATE PROFESSOR
  2025 - Present
• Hindustan Institute of Technology and Science
  2017 - 2025
• Prathyusha Engineering College
• CMR College of Engineering and Technology

Education

• Anna University, Chennai Ph.D.,
  2008 - 2014
• RVS Institute of Management Studies M.B.A.,
  1997 - 2000
• Government Arts College Coimbatore M.A.,
  1991 - 1993
• Government Arts College Coimbatore B.A.
  1988 - 1991

Projects & Funding

Projects & funding information is unavailable.

Publications (30)

• Leveraging Applied Psychology for Competitive Advantage
  2026 DOI: 10.4018/979-8-2600-3194-0.ch004
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• Functional Level Strategies of International Business
  2026 DOI: 10.4018/979-8-3373-6092-8.ch005
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• Tri-component model
  2026 DOI: 10.6084/m9.figshare.32588496
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• Artificial Intelligence in Modern Manufacturing
  AI and Automation in Modern Manufacturing 2026
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• Manufacturing Workforce Development in Modern AI and Automation Era
  AI and Automation in Modern Manufacturing 2026
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• Artificial Intelligence in Modern Manufacturing
  2026 DOI: 10.4018/979-8-3373-5756-0.ch005
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• Manufacturing Workforce Development in Modern AI and Automation Era
  2026 DOI: 10.4018/979-8-3373-5756-0.ch001
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• Predictive Analytics for Consumer Behavior
  2026 DOI: 10.4018/979-8-3373-9963-8.ch003
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• CONSUMER ATTITUDE FORMATION IN PRIVATE LABEL APPAREL BRANDS: ASSESSING THE MEDIATING EFFECT OF BRAND VALUE ON PURCHASE INTENTION [version 1; peer review: 1 not approved]
  2026 DOI: 10.12688/f1000research.184214.1
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• Evolving Strategies for Organizational Management and Performance Evaluation
  Evolving Strategies for Organizational Management and Performance Evaluation 2025 DOI: 10.4018/979-8-3373-0149-5.ch010
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