Dr. Munish Gupta

About

As a Professor at Chandigarh University's University School of Business, I focus on behavioural studies, particularly in technology adoption. My research navigates people's and organisations' intricate decisions when encountering new technologies. I blend psychology, sociology, and economics to unravel these complex processes. Central to my studies is the cognitive aspect of adopting technology. I explore how people's thoughts, feelings, and beliefs shape their readiness to embrace new technological tools. My multidisciplinary approach combines information systems, psychology, and marketing knowledge to offer a well-rounded view of the factors influencing technology adoption. My work, documented in various studies, underscores the significance of usability, perceived benefits, and social influence in guiding decisions to adopt technology.

Employment

• Chandigarh University Professor
  2025 - Present
• Chandigarh University Associate Professor
  2021 - 2025
• Sant Baba Bhag Singh University Assistant Professor
  2020 - 2021

Education

• Desh Bhagat University Ph.D
  2014 - 2019
• Guru Nanak Dev University Masters of Commerce
  2003 - 2005

Projects & Funding

Projects & funding information is unavailable.

Publications (46)

• Does the Rise of Emerging Technologies Transform Digital Entrepreneurial Activity? Evidence from OECD Nations
  Economic Sciences: theory and practice 2026 DOI: 10.30546/jestp.2026.85.01.0081
  +Save
• Alternative Credit Scoring in the Digital Age: Empirical Evidence from Primary Survey Data in India
  Journal of Sustainable Digital Futures 2026 DOI: 10.29228/jsdf.94639
  +Save
• Does Perceived Privacy Risk Moderate the Relationship Between FinTech Innovation and Consumer Attitudes?
  2026 DOI: 10.1007/978-3-032-19076-5_7
  +Save
• Evolution of ESG Investing and Its Inclusion in Behavioral Finance
  2026 DOI: 10.4324/9781003593881-2
  +Save
• The Impact of Gender Diversity in Leadership on Job Satisfaction Among Women Employees in Developing Economies
  Robo-Advisors and Artificial Intelligence in Human Resources Management: Revolutionizing HR 2026 DOI: 10.1201/9781779641410-3
  +Save
• Role of Gender Diversity in Leadership on the Satisfaction Level of Female Employees in Emerging Economies
  Gender Equality and Leadership 2025 DOI: 10.1201/9781779643308-11
  +Save
• An Empirical Comparative Analysis of the Gold Market Dynamics of the Indian and U.S. Commodity Markets
  Journal of Risk and Financial Management 2025 DOI: 10.3390/jrfm18100543
  +Save
• Sustainable Investments in the Blue Economy: Leveraging Fintech and Adoption Theories
  Journal of Risk and Financial Management 2025 DOI: 10.3390/jrfm18070368
  +Save
• Digital Transformation in India
  2025 DOI: 10.4324/9781003514114-3
  +Save
• FinTech and Financial Inclusion
  2025 DOI: 10.4324/9781003514114
  +Save