Rinki Verma

Employment

• Babu Banarasi Das University Associate Professor
  2021 - Present

Education

• Motilal Nehru National Institute of Technology PhD

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• Analyzing the drivers of adoption in higher education e-learning: Exploring factors affecting behavioral intentions and actual usage
  Architecting the Digital Future Platforms Design and Application 2025 DOI: 10.4018/979-8-3693-2973-3.ch003
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• Do Gen Y and Gen Z differ in their purchase intention towards recycled products? A moderation study
  Cogent Business and Management 2025 DOI: 10.1080/23311975.2025.2534852
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• Performance Evaluation and Measurement of Human Capital Analytics in the Information Technology (IT) Sector in India
  Human Capital Analytics Exploring the Hr Spectrum in Industry 5 0 2025 DOI: 10.1002/9781394238354.ch12
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• Tech tales of travel: The confluence of technology and tourism decision making
  Technological Innovation in Global Cultural Tourism 2025 DOI: 10.4018/979-8-3693-3196-5.ch007
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• Digital transformation and continuance intention of online learning platforms among students in higher education institutions in remote India
  Perspectives on Digital Transformation in Contemporary Business 2024 DOI: 10.4018/979-8-3693-5966-2.ch007
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• Green Marketing Through Sustainable Fashion Consumption: Utilizing Behaviour Reasoning Theory to Analyse Consumer Choices
  Integrating Agriculture Green Marketing Strategies and Artificial Intelligence 2024 DOI: 10.4018/979-8-3693-6468-0.ch009
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• Assessment of quality attributes of mobile learning applications on students' satisfaction
  Architecture and Technological Advancements of Education 4.0 2023 DOI: 10.4018/9781668492857.ch007
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• Brand extension in FMCG sector through social media enabled CRM and investigating its impact on brand equity
  Building a Brand Image Through Electronic Customer Relationship Management 2022 DOI: 10.4018/978-1-6684-5386-5.ch009
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• Future of Indian Agriculture Using AI and Machine Learning Tools and Techniques
  The New Advanced Society: Artificial Intelligence and Industrial Internet of Things Paradigm 2022 DOI: 10.1002/9781119884392.ch19
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