PURUSHOTHAM H C

About

Having 6 years of working experience starting from, Insurance advisor, tours and travels, Marketer, Retail, Real Estate, BPO, and academic exposure of nearly 2+ years has driven my interest towards good research. Being a passionate teacher, having believe in motivational and value-based learning. My core research area is Marketing and its various related elements and components. Working with people in various geographical locations with varied cultures has given an exposure to understanding the human behaviour.

Employment

• Jain University Assistant professor
  2024 - 2026
• REVA University Assistant professor
  2022 - 2024
• REVA University Research Assistant
  2021 - 2023
• East Point Group of Institutions Assistant professor
  2021 - 2021
• SJES college of MANAGEMENT STUDIES, BANGALORE NORTH UNIVERSITY Assistant professor
  2019 - 2021

Education

• Cambridge Institute of Technology Master of Business administration

Projects & Funding

Projects & funding information is unavailable.

Publications (19)

• Harnessing Digital Platforms and Artificial Intelligence for Quality Assurance and Monitoring
  2026 DOI: 10.4018/979-8-3373-7529-8.ch001
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• Popularizing Sustainable Consumption through Augmented Reality: A Visual and Auditory Sensory Perspective from Indian Online Shoppers
  2026 DOI: 10.2139/ssrn.7192799
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• Decoding Trust and Influence in the Age of AI
  2026 DOI: 10.4018/979-8-3373-5916-8.ch002
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• Developing AI Literacy in Social Work, Counselling, and Psychology Education
  2026 DOI: 10.4018/979-8-3373-4362-4.ch004
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• Popularizing Sustainable Consumption through Augmented Reality: A Visual and Auditory Sensory Perspective from Indian Online Shoppers
  Indian Journal of Natural Science 2026
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• Discovering Ethical Challenges and Overdependence on AI in Academic Research and Teaching
  2026 DOI: 10.4018/979-8-3373-7097-2.ch004
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• Impact of Multisensory Cues on Purchase Intention of Online Fashion Shopping – A Mediation Model of Perceived Trust
  2026 IEEE 1st International Conference on Intelligent Technologies for a Sustainable and Inclusive Future (ICITSIF) 2026 DOI: 10.1109/icitsif69060.2026.11609112
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• Triangular Transformation Integrating Climate Action, Social Accountability, and Economic Resilience in Global Supply Chains
  2026 DOI: 10.4018/979-8-3373-6455-1.ch001
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• Adoption of AI-Driven Technologies and Its Impact on Employee Commitment
  2026 DOI: 10.4018/979-8-3373-5213-8.ch018
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• Algorithmic Governance and Digital Borders in Mediterranean Migration Control
  2026 DOI: 10.4018/979-8-2600-0640-5.ch009
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