MARIA AVELLO

Employment

• Universidad Complutense de Madrid - Campus de Somosaguas Profesor Contratado Doctor
  1998 - Present

Education

• Universidad Complutense de Madrid - Campus de Somosaguas Ph.D. in Marketing
  2004 - 2008
• Universidad de Deusto - Campus San Sebastián Licenciada en Ciencias Económicas y Empresariales
  1980 - 1985

Projects & Funding

Projects & funding information is unavailable.

Publications (32)

• Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery
  2024 DOI: 10.6084/m9.figshare.25175198
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• Enabling smartphone push notifications: the effect of a framed opt-in request
  International Journal of Mobile Communications 2023 DOI: 10.1504/ijmc.2023.127386
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• Status of the research in fitness apps: A bibliometric analysis
  Telematics and Informatics 2021 DOI: 10.1016/j.tele.2020.101506
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• Can a word paint a thousand pictures? Brand- evoked mental imagery in advertising
  Cuadernos.info 2021 DOI: 10.7764/cdi.49.27887
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• Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery
  SAGE Open 2020 DOI: 10.1177/2158244020977484
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• #BABIESOFINSTAGRAM: THE DIGITALLY MEDIATED LIVES OF ‘ASPIRING’ BABYMODELS AND BRAND REPS
  AoIR Selected Papers of Internet Research 2020 DOI: 10.5210/spir.v2020i0.11322
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• “Do You Use English in Your Daily Life?” Undergraduate Students’ Perceptions of Their Extramural Use of English
  Journal of Teaching in International Business 2019 DOI: 10.1080/08975930.2019.1627978
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• The influence of online ratings and reviews on hotel booking consideration
  Tourism Management 2018 DOI: 10.1016/j.tourman.2017.10.018
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• Utilizing the health belief model to predict the purchase intention of over-the-counter diet drugs
  Millenium - Journal of Education, Technologies, and Health 2018 DOI: 10.29352/mill0205.03.00168
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• IS SPAIN DIFFERENT? UNDERGRADUATE STUDENTS’ PERCEPTIONS ABOUT THE USE OF ENGLISH
  ICERI2016 Proceedings 2016 DOI: 10.21125/iceri.2016.0140
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