Dr. ANKUR RANI

About

Dr. Ankur Rani is a distinguished Assistant Professor specializing in marketing, digital marketing, and consumer behavior. She obtained her Ph.D. from Baba Mastnath University, Rohtak, and possesses a Master’s degree in Commerce from the University of Delhi. Dr. Rani is currently working as an assistant professor at Dr. B.R. Ambedkar University Delhi, Delhi.

Dr. Rani, possessing substantial teaching expertise from her previous positions at Motilal Nehru College and Shri Ram College of Commerce at the University of Delhi, is recognized for her efficacious educational methods. She has made substantial academic contributions through several research articles in esteemed national and international journals and has actively participated in conferences, disseminating her views and connecting with the academic community. Dr. Rani is a published author, having co-authored chapters in edited volumes by esteemed publishers including Taylor & Francis and Springer. Her commitment to pedagogy and scholarship has positioned her as a distinguished scholar in her discipline.

Employment

• Ambedkar University Delhi Assistant Professor
  2024 - Present
• Motilal Nehru College
• Shri Ram College of Commerce

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• Factors of online learning engagement and their impact on value co-creation among students: a structural equation modelling approach
  On the Horizon: The International Journal of Learning Futures 2025 DOI: 10.1108/oth-11-2024-0075
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• Impact of Social Media Influencers’ Credibility and Similarity on Instagram Consumers’ Purchase Intention
  Review of Professional Management 2023 DOI: 10.1177/09728686231185973
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• THE ROLE OF CONTENT MARKETING IN THE ERA OF DIGITALIZATION
  International Journal of Advanced Research 2022 DOI: 10.21474/ijar01/14349
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• Artificial Intelligence: Game Changer in Management Strategies
  Decision Intelligence Analytics and the Implementation of Strategic Business Management 2022 DOI: 10.1007/978-3-030-82763-2_4
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• Digital Industrial Revolution 4.0 and Sustaining Gig Economy: Challenges and Opportunities Ahead
  2022 DOI: 10.1007/978-981-16-8406-7_14
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• SECTORIAL IMPACTS OF ARTIFICIAL INTELLIGENCE
  Applications of Artificial Intelligence in Business and Finance 2021
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