Dr.Saifuddin Ahmad

Employment

• University of Lucknow Assistant Professor
  2022 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (17)

• AI-Powered Branding Strategies' Gravitational Pull of Innovation Through the AI's Impact on Advertising and Design
  2026 DOI: 10.4018/979-8-3373-7036-1.ch011
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• When Moral Identity Fails: The Structural Limits of Sustainable Consumption
  2026 DOI: 10.2139/ssrn.6513480
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• The Phygital Frontier: A Conceptual Framework for Enhancing Customer Experience through IoT Innovations
  2026 DOI: 10.2139/ssrn.6384999
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• Impact of online reviews and celebrity endorsement on the brand reputation of healthcare services: evidence from India
  International Journal of Process Management and Benchmarking 2026 DOI: 10.1504/IJPMB.2026.152637
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• Impact of New Distribution Capabilities (NDC) Standard on Future Travel Agency Business
  2026 DOI: 10.2139/ssrn.6208898
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• Empowering Social and Economic Sustainability Through AI-Driven Digital Transformation
  Contributions to Environmental Sciences & Innovative Business Technology 2026 DOI: 10.1007/978-981-95-8473-4_2
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• Does electronic word-of-mouth impact brand reputation and visit intention of guests in the hospitality sector? Empirical evidence
  International Journal of Electronic Business 2026 DOI: 10.1504/IJEB.2026.10078242
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• AI-Powered Branding Strategies' Gravitational Pull of Innovation Through the AI’s Impact on Advertising and Design
  Human AI Cognitive Collaboration for Industrial Evolution 2026 DOI: 10.4018/979-8-3373-7036-1.ch011
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• Demystifying the effects of cognitive schema on consumer buying patterns: an in-depth exploration utilizing deep learning technique
  Quality & Quantity 2026 DOI: 10.1007/s11135-026-02601-8
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• Harnessing Artificial Intelligence for Strategic Retail Promotions
  2026 DOI: 10.4018/979-8-3373-7267-9.ch016
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