Megha Bharti

Employment

• Xavier School of Management Assistant Professor
  2023 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Click, try, luxe: The role of AR virtual try-ons in shaping customer experience for luxury retail
  Journal of Retailing and Consumer Services 2027 DOI: 10.1016/j.jretconser.2026.104992
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• The FOMO Effect: How AI Recommendations Drive Consumer Dependence and Weaken Brand‐Self Connections
  Journal of Consumer Behaviour 2026 DOI: 10.1002/cb.70117
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• Flipping the Script: Harnessing Consumer Knowledge, Message Order and Refutation for Effective Two‐Sided Green Advertising
  Psychology & Marketing 2025 DOI: 10.1002/mar.22184
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• Is It Benefiting Me or the Environment? How Context Nudges Green Product Choices
  International Journal of Consumer Studies 2024 DOI: 10.1111/ijcs.13102
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• The role of socio-psychological and personality antecedents in luxury consumption: a meta-analytic review
  International Marketing Review 2022 DOI: 10.1108/IMR-02-2021-0096
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• Mindfulness as an antidote to conspicuous consumption: The mediating roles of self-esteem, self-concept clarity and normative influence
  Personality and Individual Differences 2022 DOI: 10.1016/j.paid.2021.111215
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• E-business Through Social Media: An Instagram Page Attribute-Conversion Model in Context of Fashion Apparel Industry
  Global Business Review 2021 DOI: 10.1177/09721509211038832
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