Maria Hassan

Employment

• Octatude Content Strategist
  2023 - 2025
• HR Metrics Marketing Engagement Specialist
  2020 - 2021

Education

• Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology Masters of Business Administration
  2019 - 2020
• University of Engineering and Technology Taxila Bachelor's in business administration
  2014 - 2018

Projects & Funding

Projects & funding information is unavailable.

Publications (3)

• The Impact of Consumer Engagement with Gamified Branded Apps on Gameful Experience in Emerging Markets: An Empirical Study
  Organizations and Markets in Emerging Economies 2024 DOI: 10.15388/omee.2024.15.11
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• Exploring the Impact of Gamified Experiences on User Engagement in Fitness Apps: A GAMEFULQUEST Perspective
  IEEE Transactions on Engineering Management 2024 DOI: 10.1109/TEM.2023.3347231
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• How Engagement with Gamified Applications Impacts Quality of Life: A Conceptual Model
  Lecture Notes in Computer Science 2021 DOI: 10.1007/978-3-030-90966-6_1
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