SK
Sumit Kumar
Gati Shakti Vishwavidyalaya (A Central University), SRM University AP, Christ (Deemed to be University), Delhi NCR
0000-0002-2159-5870
Employment
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Gati Shakti Vishwavidyalaya (A Central University) Assistant Professor2023 - Present
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SRM University AP Assistant Professor2020 - 2023
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Christ (Deemed to be University), Delhi NCR Assistant Professor2019 - 2020
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (8)
- How social media advertising influences sustainable purchase intentions in the digital age Save
- How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms: Investigation through IAM (Information Adoption Model) and ELM (Elaboration Likelihood Model) Models Save
- An Enquiry Through the Lens of Extended Value-Belief-Norm Theory to Predict Consumers Green Hotel Visit Intention Save
- Shopping website selection for lifestyle products using the AHP and TOPSIS methods under fuzzy environment Save
- Managing employee turnover: findings from the AHP model Save
- Consumer purchase intention towards private label brands of virtual retailers: evidence from a developing nation Save
- Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention Save
- Profiling consumers of private label brands in virtual retail environment - a cluster analytic approach Save