Ajay Kumar Pandey

About

I am professor of marketing and a top management renewable energy professional with 22 years of experience in academics, premier central government PSU and corporate organizations dealing with Marketing, Power Sector Management & Policy, B2B Markets in Renewable Energy / Power / Hydropower / PPP Corporate Advisory sectors.

Research Area: Marketing Management, Business-to-Business Marketing, Renewable Energy, PSP, Hydro, Power Policy, Marketing Analytics, Channels, Sales & Distribution Management.

Competencies in the fields of: Techno-economic Appraisal & Bidding / Tender, PPA, Proposals, Power Markets & Power Policy, Reverse Auctions & Market Research, B2B Marketing, Sales & Distribution Management, Renewable Energy, Feasibility & DPR, Data Analysis, Risk & Financial Modelling, Business Development & Institution, Building, Key Account Management, RFP, RFQ, EOI and Corporate Advisory, Contracts, Deal Structuring, Sustainability and CSR

Employment

• Fore School of Management Associate Professor
  2021 - Present
• Bharathidasan Institute of Management Assistant Professor
  2021 - 2021
• Inox Wind Limited Assistant Vice President and Head- Tendering
  2017 - 2018
• Larsen & Toubro (India) Dy. General Manager
  2009 - 2017
• National Hyrdoelectric Power Corporation Limited Assistant Manager
  2001 - 2009
• Motilal Nehru National Institute of Technology Lecturer
  2000 - 2001

Education

• Symbiosis International University PhD
  2015 - 2020
• Indian Institute of Management Indore MBA
  2007 - 2009
• Motilal Nehru National Institute of Technology Allahabad M. Tech.
  1998 - 2000
• Sardar Vallabhbhai National Institute of Technology Surat B. Tech.
  1994 - 1998

Projects & Funding

Projects & funding information is unavailable.

Publications (14)

• Exploring Market Environment for Corporate Social Responsibility (CSR) Implementation Modes
  Indian Journal of Marketing 2024 DOI: 10.17010/ijom/2024/v54/i12/174657
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• Factors influencing decision-making in buying process of express logistics services
  Journal of Transport and Supply Chain Management 2023 DOI: 10.4102/jtscm.v17i0.949
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• Barriers to viability of Indian power distribution companies
  International Journal of Energy Sector Management 2019 DOI: 10.1108/ijesm-10-2018-0006
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• Developing Renewable Energy with Small Hydel Plants: A Techno-economic Perspective
  International Conference on Renewable Energy, New Delhi 2019
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• Making Development of Hydropower Viable in India: Issues and Challenges
  The channel junctions are an integral part of any channel network used in practice. There are several examples of such flows in channels such as water conveyance systems in hydropower plants, canals, natural and manmade waterways, sewers and drains etc. … 2019
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• Renewable Energy with Small Hydropower Plants: A Techno-economic Perspective
  6th International Conference on Fluid Mechanics & Fluid Power, M. N. NIT - Allahabad, India 2016
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• Making Development of Hydropower a Preferred Sector in India: Issues and Challenges
  Conference on Water Management for Sustainable Development, India Water Week, 13 - 17 January, 2015, New Delhi, India. 2015
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• Hydropower - the Moving Gold of Himachal Pradesh: An Economic Evaluation of Chenab basin Development from the Perspective of Maximising Social Benefits
  Conference on Challenges and Barriers in Hydropower Development, Shimla (H. P.), India 2014
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• Small Hydropower to Meet Requirement of Construction Power: Appraisal on L&T’s Pilot Project in India from Developer’s Perspective
  National Industry-Institute Symposium on Turbo Machines, M. N. NIT, Allahabad (U.P.), India 2014
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• Meeting Requirement of Construction Power through Small Hydro Plants: L&T’s Pilot Project in Himachal Pradesh, India
  Technology Conclave-II, Chennai, India 2014
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