AS

Anurag Singh

Banaras Hindu University, Assam University, Gurukul Kangri Vishwavidyalaya, Bundelkhand University, Vishveshwarya Institute of Engineering & Technology

ORCID iD 0000-0002-2335-4552
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About

Anurag Singh is Professor of Marketing at the Institute of Management Studies, Banaras Hindu University, Varanasi, India, with 25 years of extensive research and teaching experience to his role. His research expertise includes customer engagement, customer experience, social currency, digital marketing and women entrepreneurship.
As the Project Director, Dr. Singh is directing a major research project "Impact of ‘Make in India’ Initiatives on the Performance of Micro and Small Textile Garments and Clothing Accessories Entrepreneurs" (2024-2026) funded by Indian Council of Social Science Research, New Delhi with a grant of Rs. 1.5 million. Dr. Singh is leading a study funded by Institution of Eminence-Banaras Hindu University, as the Principal Investigator on "Impact of Entrepreneurship Ecosystem on the Performance of Women Entrepreneurs" (2021-24) with a grant of Rs 0.5 million. Additionally, as the Co-Principal Investigator, Dr. Singh is actively contributing to the project "Academic Linkage for Artefact Manufacturing, Cluster Development & Excellency" (2021-24) with a grant of Rs 0.6 million, funded by Institution of Eminence-Banaras Hindu University. In the past, Dr. Singh successfully completed a project as the Principal Investigator on the "Acceptance of Unique Identity Project in India: An Exploration of Business Prospects" (2012-13) with a grant of Rs. 0.065 million, funded by Banaras Hindu University.
Dr. Singh has an impressive scholarly record with 72 research papers published in renowned journals, 15 chapters in edited books, and 4 chapters in conference proceedings. Additionally, he has contributed to eight edited books published by reputable publishers such as Apple Academic Press and IGI Global and served as guest editor of “Frontiers in Psychology” for section Organizational Psychology on the Research Topic: “Resilient Strategies of Companies Post-COVID 19 Pandemic” (Scopus, SSCI, Q2, WoS-IF: 4.232). His work is well-recognized in Scopus, ABDC, WoS, SSCI, ESCI, Q1, ABS, and UGC-CARE indexed journals, including the Journal of Business Research, Marketing Intelligence & Planning, Journal of Global Fashion Marketing, Journal of Marketing Communications, Management of Environmental Quality, Benchmarking: An International Journal, South Asian Journal of Business Studies, International Journal of Information Management Data Insights, Journal of Innovation and Entrepreneurship, and Journal of Advances in Management Research, Journal of Direct, Data and Digital Marketing Practice, Purushartha: A journal of Management, Ethics and Spirituality, International Journal of Customer Relationship Marketing and Management, Journal of Rural Development, and SCMS Journal of Indian Management.

Employment

  • Banaras Hindu University Professor
    2019 - Present
  • Banaras Hindu University Associate Professor
    2016 - 2019
  • Banaras Hindu University Assistant Professor
    2011 - 2016
  • Assam University Assistant Professor
    2004 - 2011
  • Vishveshwarya Institute of Engineering & Technology Assistant Professor
    2001 - 2004
  • Gurukul Kangri Vishwavidyalaya Lecturer
    1996 - 1998

Education

  • Gurukul Kangri Vishwavidyalaya Ph.D.
  • Bundelkhand University M.B.A.

Projects & Funding

Projects & funding information is unavailable.

Publications (3)