Praveen Kopalle

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Publications (7)

• How Frontline Employees’ Relational Communication in Online Service Interactions Drives Customer Satisfaction
  Production and Operations Management 2026 0 citations DOI: 10.1177/10591478261420001
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• Dissolving boundaries in the Metaverse: Implications of loosened constraints on identity, time, space, and financial access for marketing research
  International Journal of Research in Marketing 2026 0 citations DOI: 10.1016/j.ijresmar.2026.03.004
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• The Impact of Interdepartmental Distance on Joint Sales in Retail Stores
  Journal of Marketing 2026 0 citations DOI: 10.1177/00222429261419762
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• Social Heart and Business Sense: Translating Corporate Social Responsibility into Gross Margin Premium per Mandatory Corporate Social Responsibility Law in India
  Production and Operations Management 2025 2 citations DOI: 10.1177/10591478251329011
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• Generative AI Solutions to Empower Financial Firms
  Journal of Public Policy & Marketing 2025 15 citations DOI: 10.1177/07439156241311300
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• Commentary on “AI is Changing the World: For Better or for Worse?”
  Journal of Macromarketing 2024 23 citations DOI: 10.1177/02761467241290813
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• Field Experimental Evidence on the Effect of Pricing on Residential Electricity Conservation
  Management Science 2023 31 citations DOI: 10.1287/mnsc.2020.02074
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