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ANAND LENIN VETHANAYAGAM

Pondicherry University

ORCID iD 0000-0002-2430-5461
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About

Dr. S. Anand Lenin Vethanayagam serves as an Associate Professor in Electronic Media and Mass Communication at Pondicherry University, bringing 28 years of experience in teaching, research, curriculum development, and academic administration since 1997, including overseas service with the Ministry of Higher Education, Sultanate of Oman.
He currently leads a funded research project aimed at redesigning communication models for delivering weather forecasts to fishermen along the 1,700 km stretch of India’s southern coastline. This initiative has resulted in the development of a multilingual pictographic mobile app that integrates fishermen’s indigenous weather knowledge to enhance prediction accuracy and improve safety at sea.
For over a decade, his theory of “Communication as a Social Vaccine” has produced effective communication capsules across various domains—research-based self-learning packages for school children on global warming, audio-visual tools for preventing rural diabetes, and a mobile app. for fishing communities—aimed at safeguarding the environment, preventing diabetes, and protecting the lives and livelihoods of fishermen.
Dr.Lenin is proficient in visual communication (Adobe Photoshop), print design (Adobe InDesign), digital photography with drone integration, advertising communication design, and intercultural communication studies. He has played a key role in media and design curriculum development, establishing laboratories and studios, and serving on Boards of Studies across institutions.
He has authored books, published in peer-reviewed journals in the areas of new media, educational & environmental communication, and disaster management communication as well. He has supervised Master’s, M.Phil., and Ph.D. scholars, presented at national and international conferences, and organized academic webinars.
His career uniquely blends academia, media production, and coastal community empowerment, driven by innovative communication tools and socially impactful research.

Employment

  • Pondicherry University Project Director, ICSSR Research Programme and Associate Professor
    2010 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (18)