ujjal bhuyan

About

Currently, working as an Assistant Professor, department of Commerce, Jagannath Barooah University, Jorhat. Had previously worked as an assistant professor at DHSK Commerce, College, Dibrugarh. Research Interest pertains to entrepreneurship, financial literacy and planning and consumer behaviour. Have two research scholars under the Ph.D. programme of the department.

Employment

• Jagannath Barooah University, Jorhat ASSISTANT PROFESSOR
  2017 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• Role of Social Media in Creating Social Capital to Facilitate Human Capital and Sustainability in the Contemporary World
  Sustainable Innovations and Performance of Organizations in the Age of Digitalization 2026 DOI: 10.1201/9781003611905-16
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• Understanding Job Seekers' Acceptance of AI-Driven Recruitment Systems
  2026 DOI: 10.4018/979-8-3373-5871-0.ch002
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• Enhancing Organizational Success: Exploring Ergonomics, Employee Deviant Workplace Behavior and Occupational Burnout
  Handbook of Human Factors and Ergonomics in Contemporary Business Strategic Orientation Corporate Success and Innovation 2025 DOI: 10.1201/9781003532293-22
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• Digital Marketing (DM): How are small business enterprises (SBEs) of Bhutan and Sikkim (India) Responding to It?
  Digital Influence on Consumer Habits: Marketing Challenges and Opportunities 2024 DOI: 10.1108/978-1-80455-342-820241008
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• Exploring the Strategic Orientation Factors Influencing the Organizational Performance through Bibliometric Analysis
  Human Perspectives of Industry 4.0 Organizations: Reviewing Sustainable Performance 2024 DOI: 10.1201/9781032616810-4
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• Gaining perspective on money attitude and financial planning of educators in northeast India: Implications for sustainable finance
  Green Transition Impacts on the Economy, Society, and Environment 2024 DOI: 10.4018/979-8-3693-3985-5.ch014
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• Implications of Liquidity Risk and Credit Risk on the Bank of Bhutan's Financial Performance (BOB).
  Global Business and Management Research: An International Journal 2022
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• Personal Financial Planning and Financial wellbeing: A study on School teachers in Jorhat District, Assam
  IITM Journal of Business Studies (JBS) 2022
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• Social entrepreneurship intentions among business students in Oman
  International Perspectives on Value Creation and Sustainability Through Social Entrepreneurship 2022 DOI: 10.4018/978-1-6684-4666-9.ch005
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