Rohit Mahajan

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Publications (5)

• Ai-enabled chatbots and customer behavior: A comprehensive review  
  International Journal of Research in Management 2026 DOI: 10.33545/26648792.2026.v8.i1d.627
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• Impact of Cause Related Marketing on Customer Loyalty and Sustainability of Industrial Operations with Special Reference to Non-Profit Organizations in India
  Journal of Information Systems Engineering and Management 2025 DOI: 10.52783/jisem.v10i33s.5568
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• Collaborative Planning and Design of Digital Supply Chain
  2025 DOI: 10.1007/978-981-96-3556-6_3
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• Navigating Digital Opportunities: E-Entrepreneurship in Tourism
  Digital Transformation in Tourism and Hospitality Sustainable Management Strategies for Long Term Excellence 2025 DOI: 10.1108/978-1-80592-425-820251006
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• Impact of Technological Developments on Customer Satisfaction in Online Banking
  3rd IEEE International Conference on ICT in Business Industry and Government, ICTBIG 2023 2023 DOI: 10.1109/ICTBIG59752.2023.10456305
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