Arpan Anand

Employment

• Liwa University Associate Professor
  2026 - Present
• Jaipuria Institute of Management - Noida Campus Associate Professor
  2021 - 2026
• Fortune Institute of International Business Assistant professor
  2017 - 2021

Education

• Panjab University Ph.D.
  2016 - 2023
• National Institute of Technology Kurukshetra Masters in Business Administration
  2009 - 2011

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• Marketing Strategies in the Gig Economy
  2025 DOI: 10.4018/979-8-3693-9385-7.ch005
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• Resilience Strategies in Family-Owned Business
  2025 DOI: 10.4018/979-8-3693-8809-9.ch012
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• Enhancing Customer Engagement Through the Metaverse
  2025 DOI: 10.4018/979-8-3693-9005-4.ch006
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• What Drives Actual Buying Behaviour for Organic Food Consumers?: Insights from SOBC Framework in Emerging Economies
  FIIB Business Review 2024 DOI: 10.1177/23197145241284080
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• A Holistic Perspective
  2024 DOI: 10.4018/979-8-3693-7535-8.ch010
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• Brand Building in the Metaverse
  2024 DOI: 10.4018/979-8-3693-3358-7.ch004
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