CP
Chandan Parsad
Indian Institute of Management Bodh Gaya, Rajagiri Business School, C-DAC Noia, MDU Rhotak
0000-0002-2616-6362
Employment
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Indian Institute of Management Bodh Gaya Assistant Professor2020 - Present
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Rajagiri Business School Assistant Prof2018 - 2020
Education
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C-DAC Noia MBA2008 - 2010
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MDU Rhotak B.E.2003 - 2007
Projects & Funding
Projects & funding information is unavailable.
Publications (47)
- Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands Save
- Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency Save
- Examining the influence of antecedents of continuous intention to use an informational app: the role of perceived usefulness and perceived ease of use Save
- Typology of Online Reviewers Based on Their Motives for Writing Online Reviews Save
- Role of Shopping App Attributes in Creating Urges for Impulse Buying Save
- Examining the influence of satisfaction and regret on online shoppers' post-purchase behaviour Save
- A study on the factors affecting household solar adoption in Kerala, India Save
- Ola Acquired TaxiForSure: Posttakeover Dilemma Save
- Comparing between product-specific and general impulse buying tendency: Does shoppers’ personality influence their impulse buying tendency? Save
- Mediating role of consumer involvement between celebrity endorsement and consumer evaluation: Comparative study of high and low involvement product Save