Pankaj Priya

Employment

• Birla Institute of Management Technology Professor
  2019 - Present
• Birla Institute of ManagementTechnology Associate Professor
  2008 - 2019
• Lal Bahadur Shastri Institute of Management Associate Professor
  2003 - 2008

Education

• IIT Delhi P.hD
  ? - 2014

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Retail fairness across channels and loyalty loop progression: reducing showrooming in omnichannel formats
  2026 DOI: 10.2139/ssrn.6668961
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• Identifying the drivers of ‘loyal showrooming’: a systematic literature review
  The International Review of Retail, Distribution and Consumer Research 2025 DOI: 10.1080/09593969.2024.2380336
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• Mapping the evolution of artificial intelligence (AI) chatbot in marketing: a bibliometric analysis
  Journal of Asia Business Studies 2025 DOI: 10.1108/JABS-12-2024-0664
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• Showrooming: a retrospective and prospective review using the SPAR-4-SLR methodological framework
  International Journal of Retail and Distribution Management 2023 DOI: 10.1108/IJRDM-12-2022-0513
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• Product bundling for ‘Efficient’ vs ‘Non-Efficient’ customers: Market Basket Analysis employing Genetic Algorithm
  International Review of Retail Distribution and Consumer Research 2022 DOI: 10.1080/09593969.2022.2047756
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• MEASURING CUSTOMER LIFETIME VALUE: APPLICATION OF ANALYTIC HIERARCHY PROCESS IN DETERMINING RELATIVE WEIGHTS OF ‘LRFM’
  International Journal of the Analytic Hierarchy Process 2021 DOI: 10.13033/IJAHP.V13I3.892
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• Television advertisements and children's buying behaviour
  Marketing Intelligence and Planning 2010 DOI: 10.1108/02634501011029664
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