Shikha Sharma

Employment

• Amity University - Haryana Campus ASSISTANT PROFESSOR
  2013 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (8)

• Assessing the effect of mindful consumption towards residents’ well-being with the mediation of brand loyalty and self-brand connection in tourism
  Tourism Recreation Research 2026 DOI: 10.1080/02508281.2024.2445370
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• Role of Neuromarketing in Modern Consumer Behavior
  2025 DOI: 10.4018/979-8-3693-8588-3.ch008
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• Adoption of industry 4.0 evidence in emerging economy: Behavioral reasoning theory perspective
  Technological Forecasting and Social Change 2023 DOI: 10.1016/j.techfore.2023.122317
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• An empirical model for assessing consumer behaviour towards hotel sustainable practices: a study from emerging economy
  Competitiveness Review 2023 DOI: 10.1108/CR-10-2021-0137
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• Detailed Investigation of Influence of Machine learning (ML) and Big Data on Digital Transformation in Marketing
  2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering, ICACITE 2022 2022 DOI: 10.1109/ICACITE53722.2022.9823810
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• Pillars of a Corruption Free Economically Strong Healthcare Industry during COVID-19: Artificial Intelligence and Global Connectivity
  Industry 4.0 and Intelligent Business Analytics for Healthcare 2022
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• Analyzing employee perspectives on the impact of COVID-19 on sustainable practices: a study of five-star hotels in India
  Worldwide Hospitality and Tourism Themes 2021 DOI: 10.1108/WHATT-05-2021-0073
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• Sustainable Practices in Hotels: A Study of Five Star Hotels in Northern India
  SSRN 2020 DOI: 10.2139/ssrn.3524171
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