Anubha

Employment

• Jaipuria Institute of Management Professor
  2023 - Present
• Jaipuria Institute of Management Associate Professor
  2018 - 2023
• SRM Institute of Science and Technology - Delhi NCR Campus Assistant Professor
  2006 - 2018

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (20)

• Social capital, communication, online gaming intentions and acceptance in multiplayer online gaming: integrating the perspectives of media system dependency theory and stimulus organism response model
  Marketing Intelligence & Planning 2026 DOI: 10.1108/MIP-06-2024-0384
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• Unveiling the Role of Consumer-Based Brand Authenticity on Purchase Intentions in a Masstige Context: Brand Trust as a Mediator
  Journal of International Consumer Marketing 2026 DOI: 10.1080/08961530.2025.2549919
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• Experiential marketing: systematic review and future research agenda
  Marketing Intelligence & Planning 2026 DOI: 10.1108/mip-01-2024-0044
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• Online organic food reviews and attitude: a mediation perspective using SEM-ANN
  Global Knowledge, Memory and Communication 2026 DOI: 10.1108/GKMC-11-2024-0770
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• Tourist experience and destination evangelism: the mediating role of inspiration
  Current Issues in Tourism 2025 DOI: 10.1080/13683500.2024.2409861
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• Luxury Fashion Industry Through the Lenses of Artificial Intelligence
  2025 DOI: 10.4018/979-8-3693-8422-0.ch003
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• AIoT-Enabled Smart Homes Solution to Security, Comfort, and Energy Efficiency
  2025 DOI: 10.4018/979-8-3693-8547-0.ch008
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• RegTech
  2024 DOI: 10.4018/979-8-3693-3322-8.ch001
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• Data-Driven Approaches for Effective Managerial Decision Making
  IGI Global 2023 DOI: 10.4018/978-1-6684-7568-3
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• Editorial
  IGI Global 2023
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