Abhirupa Roy

Employment

• Tripura University Assistant Professor
  2025 - Present
• Indian Institute of Management Bangalore Post-Doctoral Fellow
  2024 - 2025

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• Mindful gaming in a busy world: exploring the retro renaissance
  European Journal of Marketing 2026 DOI: 10.1108/EJM-10-2024-0887
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• From diversity to eco-consciousness: how a diverse workforce enhances consumer’s perception of a brand’s environmental stewardship
  European Journal of Marketing 2026 DOI: 10.1108/EJM-09-2024-0728
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• Safety First! Wait, Ambition First! How Parental Psychology Shapes Purchase Preferences for Their Children
  Psychology & Marketing 2026 DOI: 10.1002/mar.70055
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• How Can Religion Shape Pro‐Environmental Behavior in a Materialistic World? Contrasting Idealism With Realism Religious Epics
  Journal of Consumer Behaviour 2025 DOI: 10.1002/cb.2464
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• Artificial intelligence and credit application processing: the role of embarrassment
  European Journal of Marketing 2025 DOI: 10.1108/EJM-06-2023-0428
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• Masstige Consumption: A Motivation-Desire-Outcome Framework with Implications for Luxury Brand Management
  Journal of Global Marketing 2025 DOI: 10.1080/08911762.2025.2449697
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• Inspired and engaged: Decoding MASSTIGE value in engagement
  International Journal of Consumer Studies 2022 DOI: 10.1111/ijcs.12726
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• High and Low Impulsive Buying in Social Commerce: A SPAR-4-SLR and fsQCA Approach
  IEEE Transactions on Engineering Management 2022 DOI: 10.1109/TEM.2022.3173449
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• Detecting Critical Input Measure Of Regional Rural Banks In India Through Multifaceted Super-Efficiency Model
  Journal of Contemporary Issues in Business and Government 2021 DOI: 10.47750/cibg.2021.27.02.231
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