Pushpender Kumar

Employment

• Kirori Mal College Professor
  2005 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Using the Technology Acceptance Model (TAM) in Understanding Customers’ Behavioural Intention to Use E-CRM: Evidence from the Banking Industry
  Vision 2025 DOI: 10.1177/09722629211060565
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• An exploration of the effect of electronic customer relationship management (E-CRM) on customer loyalty: A serial mediation analysis
  Customer Relationship Management Methods Opportunities and Challenges 2024
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• Linking electronic customer relationship management and customer loyalty through serial mediation of customer experience and customer satisfaction
  International Journal of Electronic Customer Relationship Management 2024 DOI: 10.1504/IJECRM.2024.138642
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• Electronic Customer Relationship Management (E-CRM) and Customer Loyalty: The Mediating Role of Customer Satisfaction in the Banking Industry
  International Journal of E Business Research 2022 DOI: 10.4018/IJEBR.293292
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• Electronic customer relationship management (E-CRM), customer experience and customer satisfaction: evidence from the banking industry
  Benchmarking 2022 DOI: 10.1108/BIJ-10-2020-0528
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• Examining the Interconnections Between E-CRM, Customer Experience, Customer Satisfaction and Customer Loyalty: A Mediation Approach
  Journal of Electronic Commerce in Organizations 2022 DOI: 10.4018/JECO.292474
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• Teachers’ perception of online teaching and its effects on learning outcome during Covid-19: an India based mixed method study
  Journal of E Learning and Knowledge Society 2022 DOI: 10.20368/1971-8829/1135450
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