Ajay Sharma

About

Dr. Ajay Sharma is a Professor of Marketing at the School of Management, Graphic Era Hill University, with over 25 years of academic experience. He holds an MBA and Ph.D. in Marketing and has published more than twenty-five papers in SCOPUS-indexed journals and reputed conferences. He is the author of a book on Marketing Management and has supervised six Ph.D. scholars in Business Administration.

Dr. Sharma serves as a Ph.D. Committee Member and has contributed to Social Impact Evaluation Projects. He has also received research awards for his academic contributions. His research interests include Consumer Behaviour, Trust, Social Media Marketing, and Nonprofit Governance.

Employment

Employment history is unavailable.

Education

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Projects & Funding

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Publications (6)

• Digital marketing impact on rural Homestay booking and role of destination image
  Anatolia 2024 DOI: 10.1080/13032917.2024.2319075
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• Digital Marketing in the Metaverse
  2023 DOI: 10.4018/978-1-6684-8150-9.ch012
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• Emerging real time analytics based health start-ups: opportunities during covid-19
  Journal of medical pharmaceutical and allied sciences 2022 DOI: 10.55522/jmpas.v11i4.2360
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• ADOPTION OF DIGITAL MARKETING AMONG TOURISM INDUSTRY OF UTTARAKHAND IN INDIA
  International Journal of Business Excellence 2020 DOI: 10.1504/ijbex.2020.10033064
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• Study of buyer contentment on online banking: A case study of tricity Chandigarh
  International Journal of Scientific and Technology Research 2020
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• Determination of key funding criteria by Venture Capitalists for financing it firm in Indian economy
  International Journal of Applied Business and Economic Research 2016
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