Nitin Soni

Employment

• Indian Institute of Management Sambalpur

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (8)

• Rethinking crisis communication beyond control: a topic modelling analysis
  Corporate Communications: An International Journal 2026 DOI: 10.1108/CCIJ-10-2025-0347
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• Dark side of metaverse! Role of loneliness on depression using deindividuation theory and psychodynamic theory
  Information Technology & People 2026 DOI: 10.1108/ITP-08-2024-0976
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• What drives new luxury consumption? Application of schema congruity theory and heuristic systematic framework
  Asia Pacific Journal of Marketing and Logistics 2024 DOI: 10.1108/apjml-04-2023-0319
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• Luxury or Masstige: Role of Global and Local Identities, Luxuriousness Variances, Price Luxuriousness Inferences, and Consumer Flexibility
  Journal of International Consumer Marketing 2023 DOI: 10.1080/08961530.2022.2108183
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• Maximization, internal reference price and consumers' response to promotions
  Marketing Intelligence & Planning 2023 DOI: 10.1108/MIP-02-2022-0073
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• The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands?
  Journal of Business Research 2022 DOI: 10.1016/j.jbusres.2022.07.059
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• Judgments of acquisition value and transaction value
  Journal of Indian Business Research 2019 DOI: 10.1108/jibr-06-2018-0170
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• Importance Given to Future Price
  Asia Pacific Advances in Consumer Research 2018
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