RHULIA NUKHU

About

Assistant Professor at Central University of Odisha

Employment

• Central University of Odisha Assistant Professor
  2025 - Present
• ICFAI Business School Assistant Professor
  2022 - 2025
• University of Hyderabad Research Scholar
  2016 - 2021

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• Adventure tourism and visitors motivations: a mixed-method study on memorability and psychological well-being
  Journal of Hospitality and Tourism Insights 2026 DOI: 10.1108/JHTI-04-2025-0466
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• Do Users Anthropomorphize AI-Based Virtual Influencers? Unraveling Reddit User Perceptions via Text Mining
  International Journal of Human–Computer Interaction 2025 DOI: 10.1080/10447318.2024.2416017
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• Is satisfaction a moderator? The effect of sensory experience on perceived environmental sustainability and WOM: a study on the world's first organic state – Sikkim, India
  Journal of Hospitality and Tourism Insights 2024 DOI: 10.1108/JHTI-09-2022-0461
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• Buying Used Clothes: Technology-Enabled Sustainability
  Women’s Private Practices of Knowledge Production in Early Modern Europe 2024 DOI: 10.4324/9781003487180-34
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• Branding dilemma: the case of branding Hyderabad city
  International Journal of Tourism Cities 2020 DOI: 10.1108/IJTC-08-2019-0130
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• Perceived Sustainability of Seasonal Employees on Destination and Work—A Study in the Tourism Industry
  Sustainable Human Resource Management 2020 DOI: 10.1007/978-981-15-5656-2_13
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