Monika Gupta

Employment

• Chitkara Business School, Chitkara University Professor
  2025 - Present
• Chitkara Business School, Chitkara University Associate Professor
  2021 - 2024
• Chandigarh Group of Colleges Associate Professor
  2017 - 2020

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (39)

• Social proof: empowering social commerce through social validation
  Global Knowledge, Memory and Communication 2026 DOI: 10.1108/GKMC-06-2023-0188
  +Save
• AI-Driven Quantitative Evaluation of the Impact of Financial Regulations and HR Marketing on Bank Performance A Cross-Country Analysis
  Intelligent Computing and Emerging Communication Technologies ICEC 2024 2024 DOI: 10.1109/ICEC59683.2024.10837266
  +Save
• Estimation of Liver Disorder and its Correlation Factors in Modern World using Data Mining Techniques
  2024 DOI: 10.2139/ssrn.4996612
  +Save
• Modeling the influence of online communities and social commerce
  Global Knowledge, Memory and Communication 2024 DOI: 10.1108/GKMC-01-2023-0014
  +Save
• Sand and Sustainability: A Review Paper
  International Conference on Advanced Computing and Communication Systems (ICACCS) 2024 DOI: 10.1109/ICACCS60874.2024.10717105
  +Save
• The Future of Hr Marketing Ai-Driven Approaches to Talent Acquisition and Management
  Intelligent Computing and Emerging Communication Technologies ICEC 2024 2024 DOI: 10.1109/ICEC59683.2024.10837377
  +Save
• The Role of AI-Enhanced Financial Literacy and HR Marketing in Personal Investment Decisions A Quantitative Analysis of Urban and Rural Households
  2024 IEEE 4th International Conference on ICT in Business Industry and Government Ictbig 2024 2024 DOI: 10.1109/ICTBIG64922.2024.10911641
  +Save
• Analyzing the Factors Responsible for Product Return for E-Commerce Industry
  Icadeis 2023 International Conference on Advancement in Data Science E Learning and Information Systems Data Intelligent Systems and the Applications for Human Life Proceeding 2023 DOI: 10.1109/ICADEIS58666.2023.10270894
  +Save
• Metaverse-based higher education: A review
  Applications of Neuromarketing in the Metaverse 2023 DOI: 10.4018/978-1-6684-8150-9.ch003
  +Save
• An analytical analysis of the present-day procedures for disposing of waste
  Handbook of Research on Safe Disposal Methods of Municipal Solid Wastes for A Sustainable Environment 2023 DOI: 10.4018/978-1-6684-8117-2.ch002
  +Save