PS

Prof. (Dr.) BHAVNA SHARMA

Also known as: Bhavna Vashishat, Bhavna Vashisht

BPS Women's University Central Library, Jan Nayak Chaudhary Devi Lal Vidyapeeth, Kurukshetra University, Guru Jambheshwar University of Science and Technology

ORCID iD 0000-0002-2865-3092
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About

Dr. Bhavna Sharma is a distinguished scholar and educator, making invaluable contributions to the academic landscape in the field of Women's Studies, Consumer's behavior, Service quality, Bancassurance, Behavioural Finance, Banking and Financial Literacy. Currently affiliated with BPS Women University, she has played a pivotal role in advancing knowledge, fostering critical thinking, and empowering students through her extensive research and teaching.
With a career spanning over 15 years, Dr. Sharma has earned a reputation for her expertise in areas of her expertise. Her research endeavors have been widely published in renowned academic journals. Her commitment to pushing the boundaries of knowledge is evident in her numerous publications, which have become essential reading for students and scholars alike. She has been awarded one Major research project from University Grants Commissions, New Delhi on Green Consumer Behaviour and successfully completed.
Dr. Bhavna Sharma is not only a scholar but also a dedicated mentor, guiding the next generation of academics and professionals. Her engaging teaching style and passion for her subject matter have inspired countless students to pursue excellence in their studies and careers.
In addition to her academic pursuits, Dr. Sharma has actively contributed to conferences, seminars, extension lectures and various community outreach programs. Her advocacy for social or academic causes she supports reflects her commitment to creating positive societal change through education.

Research Experience
I have been awarded a UGC Major Project of Rs. 7, 35,100 on Environmental factors affecting green consumer behavior: a study of Indian market in 2013.
Apart from this, 4 research scholars have completed their PhDs under my supervision and 1 is in progress. 4 M.Phil scholars have completed their M.Phil under my guidance.

PhD Thesis Titles-
• Ruchika Bhateja, “Measuring Service Quality and Customer Satisfaction of Life Insurance Products Distributed through Bancassurance: A Study of Delhi- NCR and Haryana”. Completed.
• Sushila, “Impact of Behavioural Biases on Investment Decision of Individual Equity Investors in NCR”. Completed.
• Reenu, “Financial Literacy and Retirement Planning: A Case of Salaried Individuals”. Submitted.
• Poonam Chahal, “Influence of Ethnocentrism on Customers Preference on Domestic vs. Foreign Fast Moving Consumer Goods in National Capital Region”. Completed.
• Reena Kumari, “Potential of Indigenous Knowledge towards Attainment of Sustainable Development Goals: A Study of Haryana”. In- Progress.
M.Phil. Dissertations Titles:
• Pinki, “An Empirical Study on Achievements and Gaps of Right to Education Act, 2009 in Haryana”, April 2021.
• Pooja, “A study on disbursement, benefits utilization pattern and constraints of Kisan Credit Card scheme (KCCs) in Haryana”, 2019.
• Swati Sharma, “Analyzing Financial Strength of Public and Private Sector Banks: A CAMEL Approach”, 2018.
• Lalita Rani, “Risk Management in Cattle Farming through Cattle Insurance: A Critical Analysis”,2017
Approximately 20 students have completed their research project with me and one is in progress.

Publications and workshops etc.

I have published a total of 24 research papers, 16 book chapters and 2 book dialects. Almost all the papers have been published in UGC Care list, Refereed, Indexed, Web of Science journals such as Springer Nature etc.
I have presented 66 papers in various International and National Conferences and Seminars. One of the papers was presented in 35th EBES Conference, Rome, Italy.
10 hands on training events and extension lecture have been delivered by me
Moreover, I have attended 22 workshops, training programs, FDPs and other capacity building programs as well.

Administrative Experience
• Chief Security Officer from past 3 years
• Chairperson of Department of Commerce from past 5 years
• Head of Department of Commerce from Nov 2017 to till date
• Former Coordinator of University Cell against Sexual Harassment, BPSMV
• Faculty In-Charge from Dec 2014 to till date
• Assistant Chief Warden, BPSMV
• Member, University Court, BPSMV
• Member, University Executive Council, BPSMV
• Founder and Former In-Charge, University Day Care Centre, BPSMV
• Former In charge, UGC Cell/AISHE unit, BPSMV
Membership of Board of Studies:
• Member of Faculty of Commerce and Management, BPSMV
• Member of Departmental Research Committee (DRC), Department of Commerce, BPSMV
• Member of Under Graduate Board of Studies (UGBOS), Department of Commerce, BPSMV
• Member of Post Graduate Board of Studies (PGBOS), Department of Commerce, BPSMV

Best Publications
• A Qualitative Study of Polarization of National Education Policy 2020 through Social Media. Causes and Symptoms of Socio-Cultural Polarization: Role of Information and Communication Technologies, SPRINGER NATURE
• Measurement of service quality gaps in Indian banking industry. Pacific Business Review International

Employment

  • BPS Women's University Central Library Associate Professor
    2022 - Present
  • BPS Women's University Central Library Assistant Professor
    2010 - 2022
  • Jan Nayak Chaudhary Devi Lal Vidyapeeth Assistant Professor
    2008 - 2010
  • Guru Jambheshwar University of Science and Technology Lecturer
    2007 - 2008

Education

  • Kurukshetra University M.Com
    2004 - 2006
  • Kurukshetra University B.Com
    2001 - 2004

Projects & Funding

Projects & funding information is unavailable.

Publications (21)