0000-0002-2921-7540 About
Prof. (Dr.) Ajay Singh is a Professor at the School of Business, Galgotias University, Greater Noida, India, With over 20 years of cumulative experience across industry, teaching, research, and institutional leadership. He holds a Ph.D. in Management from Jaypee Institute of Information Technology (Deemed University), Noida, an MBA in Marketing & Finance from IMED Pune (AACSB Member, Bharati Vidyapeeth University), and a B.Tech in Electronics Engineering from VBS Purvanchal University, Jaunpur. He is also UGC-NET qualified in Management. His areas of specialisation include Business and Marketing Analytics, Data Visualisation, Consumer Behaviour, Retail and Private Label Brand Strategy, Digital and Services Marketing, Marketing Research Methodology, and Operations & Supply Chain Management. Prior to joining Galgotias University, he served as Professor and Director at ABES Business School, Ghaziabad, where he led academics, accreditation initiatives across NAAC, NBA, NIRF and AICTE, and industry-academia engagement. He has earlier discharged responsibilities as Head — Academics, Controller of Examinations for the MBA programme, and Head of the Internal Quality Assurance Cell. Dr. Singh has authored more than 30 peer-reviewed publications in Scopus, ABDC, Web of Science, and UGC-CARE indexed journals, along with book chapters published by Springer, Emerald, IGI Global, and Taylor & Francis. His sustained research stream on third-generation private label brands and retailer–consumer behaviour in Indian organised retail is complemented by published work on digital marketing effectiveness, influencer marketing, e-governance adoption, sustainable supply chains, and AI-driven marketing analytics. He has presented papers at international conferences in Beijing and Dubai, and at leading national institutions including the IIMs. A recognised quantitative methodologist working with SEM, SPSS, AMOS, Smart PLS, and R Studio, he is regularly invited as a resource person for Faculty Development and Management Development Programmes on multivariate statistics and consumer and marketing research techniques. He supervises doctoral research, with one degree awarded, one thesis submitted, and two scholars currently pursuing. He serves as a reviewer for IGI Global, Inderscience, and Scopus-indexed journals including the Journal of Consumer Behaviour, and is an Editorial Board Member of the Journal of International Research for Engineering & Management. He is a Senior Member of IEEE and an active member of the Ghaziabad Management Association.
Employment
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Galgotias University Professor2026 - Present
Education
Education history is unavailable.
Projects & Funding
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Publications (22)
- A Multi-Criteria Decision Analysis of Sustainability-Driven Marketing Strategies for Electric Vehicle Adoption in Emerging Markets Save
- Voice Assisted Chat Bots in Enhancing CRM in Modern Marketing for Small Businesses Save
- Challenges Faced by Women Entrepreneurs in Balancing Work and Personal Life Save
- Customer Immersiveness and Customer Retention Save
- Exploring Factors Using Statistical Approach to Analyse Purchase Intention for Electronic Products: A UTAUT-Based SEM Perspective Save
- Leveraging Statistical Analysis Using Virtual Reality in Impulsive Buying: A SEM-based Approach Save
- Assessing the Effectiveness of Social Media Context and Giveaways in Driving Virtual Engagement and Positive Customer Perception Save
- Impact of Virtual Services (AI and Robotics) in Hospitality and Tourism Sectors Save
- Modeling Framework for Sustained Supply Chain: A Triple Bottom Line Approach Save
- COVID-19 Impact on Consumer Preferences Toward Convenience Store Versus Hypermarkets Save