Nikolina Palamidovska-Sterjadovska

Employment

• Ss. Cyril and Methodius University in Skopje Associate professor

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (22)

• Does Social Capital Focus Determine Users' Intentions to Like, Comment and Share Lifestyle Brand-related Content on Social Media
  Economy Business & Development: An International Journal 2022
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• What drives liking different brand-related social media content?
  Marketing Intelligence & Planning 2022 DOI: 10.1108/mip-08-2021-0277
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• What drives m-banking clients to continue using m-banking services?
  Journal of Business Research 2022 DOI: 10.1016/j.jbusres.2021.10.024
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• Eurasian Business and Economics Perspectives
  Springer International Publishing 2021 DOI: 10.1007/978-3-030-85304-4
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• Incentives for social media users’ engagement to different brand-related content types
  Conference: Economic and Business Trends Shaping the Future, Faculty of Economics-Skopje, November 2020 2020 DOI: 10.47063/EBTSF.2020.0038
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• The experience economy approach - an empirical examination in wine industry
  Conference: Economic and Business Trends Shaping the Future, Faculty of Economics-Skopje, November 2020 2020 DOI: 10.47063/EBTSF.2020.0037
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• What drives m-banking clients to continue using m-banking services?
  2020 EMAC Regional Conference Proceedings, 16-19 September, Zagreb, Croatia 2020
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• Brand orientation, brand-building behavior and brand identity in SMEs: an empirical evaluation
  Marketing Intelligence & Planning 2020 DOI: 10.1108/MIP-07-2019-0370
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• Model of satisfaction involving affect and personality traits
  Eurasian Business Review 2019 DOI: 10.1007/s40821-019-00130-z
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• Enriching m-banking perceived value to achieve reuse intention
  Marketing Intelligence & Planning 2019 DOI: 10.1108/MIP-11-2018-0508
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• Can setting and users’ characteristics influence m-banking value and reuse intentions?
  10th International Odyssey Conference,12-15.06.2019, Opatija, Croatia 2019
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• Corporate social responsibility communication in Western Balkans banking industry: a comparative study
  Management Research and Practice 2019
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• Developing an instrument for measuring banking service quality
  26th International Scientific Conference on Economic and Social Development - "Building Resilient Society", Zagreb, Croatia, 8-9 December 2017 2017
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• An integrated model of customer loyalty in the Macedonian mobile service market
  E+M Ekonomie a Management 2017 DOI: 10.15240/tul/001/2017-2-015
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• The impact of customer retention orientation and brand orientation on customer loyalty and financial performance in SMEs: Empirical evidence from a Balkan country
  Journal of East European Management Studies 2017
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• Complementary impact of capabilities and brand orientation on SMBs performance
  Journal of Business Economics and Management 2016 DOI: 10.3846/16111699.2016.1181101
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• Assessment of Customer Satisfaction on the Macedonian Mobile Phone Market
  International Conference “BALCOR 2013”, Belgrade, Serbia, 7-11 September 2013 2013
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• An empirical assessment of service quality in the context of travel agencies in the Republic of Macedonia
  Market-Trziste 2013
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• Young People’s Attitudes toward Mobile Phones in the Republic of Macedonia
  Economic Research-Ekonomska istrazivanja 2012
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• Assessing young adults’ attitudes toward online shopping in the Republic of Macedonia
  Economic Review 2011
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