V V DEVI PRASAD KOTNI

Employment

• GITAM University ASSOCIATE PROFESSOR
  2021 - Present

Education

• RAYALASEEMA UNIVERSITY PHD
  2008 - 2018

Projects & Funding

Projects & funding information is unavailable.

Publications (41)

• Mapping the Intellectual Structure of Retail Service Quality Research: A Bibliometric Analysis and Future Research Agenda
  Indian Journal of Information Sources and Services 2026 DOI: 10.51983/ijiss-2026.16.2.30
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• Exploring Support Activities of Retail Value Chain That Influence Retail Shoppers’ Behavior: Ordered Probit Model Approach
  Journal of Applied Science, Engineering, Technology, and Education 2026 DOI: 10.35877/454RI.asci4447
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• A study of recalled travel behaviours from a consumer deceleration perspective
  TOURISM RECREATION RESEARCH 2026 DOI: 10.1080/02508281.2024.2434792
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• Retail mix strategies for sustainable retailing: a case study analysis of fashion retail
  International Journal of System Assurance Engineering and Management 2026 DOI: 10.1007/s13198-026-03371-0
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• Gen Zs and service robots: examination of contingency effects
  INTERNATIONAL JOURNAL OF QUALITY AND SERVICE SCIENCES 2025 DOI: 10.1108/IJQSS-04-2024-0041
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• Thirty Years of Sustainable Marketing Research: Bibliometric Analysis and Mapping the Research Trends in Sustainability Context
  Indian Journal of Information Sources and Services 2025 DOI: 10.51983/IJISS-2025.IJISS.15.3.17
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• Impact of Digital Wallets Usage on Digital Banking Experience
  International Conference on Frontiers of Intelligent Computing: Theory and Applications 2025 DOI: 10.1007/978-981-96-0147-9_49
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• Measuring Customer Perception on Promotion of Tourism Destinations Using AR and VR Applications: Model Testing and Validation
  International Conference on Frontiers of Intelligent Computing: Theory and Applications 2025 DOI: 10.1007/978-981-96-0139-4_44
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• Exploring the enablers of virtual tourism experiences for Gen Z
  Journal of Advances in Management Research 2025 DOI: 10.1108/JAMR-07-2023-0192
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• Green Purchase Intention: Understanding the Role of Environmental Beliefs, Health Consciousness and Perceived Behavioural Control
  Revista Galega de Economía 2025 DOI: 10.15304/rge.34.2.10587
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