Ashique Ali K A

Employment

• NMIMS Deemed-to-be University Assistant Professor (Finance)
  2024 - Present

Education

• Central University of Tamil Nadu Doctor of Philosophy
  2019 - 2024

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Sustaining smartphone-based payment services among youth: Extending ECM with habit and pre-adoption expectancies
  African Journal of Science, Technology, Innovation and Development 2025 DOI: 10.1080/20421338.2025.2560900
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• Nudging Toward Consumer Choices: Current Status and Future Directions
  2025 DOI: 10.1007/978-3-031-83915-3_16
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• Continuance intention to use smartphone-based payment services: the role of pre-adoption expectancies, usage experience, and conventional inhibitions
  Journal of Financial Services Marketing 2024 DOI: 10.1057/s41264-023-00240-w
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• Determinants of Continuance Intention to Use Mobile Payments: A Meta-Analysis
  Indian Journal of Marketing 2024 DOI: 10.17010/ijom/2024/v54/i6/173945
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• Current Status of Research on Mobile Banking: An Analysis of Literature
  Vision: The Journal of Business Perspective 2024 DOI: 10.1177/09722629211073268
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• Young Users’ Continuance Intention to Use Smartphone-Based Payment Services: Analysing the Mediating Effect of Satisfaction
  2024 DOI: 10.1007/978-981-97-6242-2_17
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• Impact of COVID-19 pandemic on equity-oriented mutual funds: A preliminary analysis of Indian mutual funds industry
  International Journal of Financial Engineering 2021 DOI: 10.1142/s2424786321500067
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