DEBASIS PRADHAN

Employment

• XLRI School of Management Professor of Marketing
  2019 - Present

Education

• Institute of Rural Management Ph. D.
  2002 - 2008

Projects & Funding

Projects & funding information is unavailable.

Publications (57)

• Artificial Voices, Real Causes: The Dilemma of Virtual Influencer‐Driven Brand Activism
  Psychology & Marketing 2026 DOI: 10.1002/mar.70212
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• Business-to-Business (B2B) branding: What we know and where do we go
  Journal of Business Research 2026 DOI: 10.1016/j.jbusres.2026.116137
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• Editorial
  Management and Labour Studies 2026 DOI: 10.1177/0258042X261453696
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• Management and Labour Studies Turns Fifty! History and Evolution
  Management and Labour Studies 2026 DOI: 10.1177/0258042X261432781
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• Scholarly Contributions at the Intersection of Artificial Intelligence and an Evolving Research Landscape
  Management and Labour Studies 2026 DOI: 10.1177/0258042X261424554
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• Editorial
  Management and Labour Studies 2026 DOI: 10.1177/0258042X261468056
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• Self‐quantification and consumer well‐being: A meta‐analytic review
  Psychology & Marketing 2025 DOI: 10.1002/mar.22141
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• Reducing impulse buying: a review and research agenda
  Journal of Consumer Marketing 2025 DOI: 10.1108/JCM-03-2024-6721
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• Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement
  Journal of Advertising 2025 DOI: 10.1080/00913367.2024.2306422
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• How does gameful experience foster customer engagement and brand advocacy? Consumer insights into branding in e-tail
  Journal of Consumer Marketing 2025 DOI: 10.1108/JCM-04-2024-6764
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