Anu C Haridasan

Employment

• Vellore Institute of Technology University Assistant Professor Senior
  2026 - Present
• Madras Christian College Assistant Professor & Area Chair (Business Analytics)
  2024 - 2026
• SRM Institute of Science and Technology Assistant Professor
  2023 - 2024
• Great Lakes Institute of Management Research Associate
  2022 - 2023
• Saintgits Institute of Management Assistant Professor (Adjunct)
  2020 - 2021
• Vellore Institute of Technology University Research Associate
  2016 - 2020
• Larsen and Toubro Infotech Ltd Software Engineer
  2012 - 2014

Education

• VIT University Master of Science Software Technology
  2010 - 2012

Projects & Funding

Projects & funding information is unavailable.

Publications (8)

• AI Bias in Marketing
  2026 DOI: 10.4018/979-8-3373-6731-6.ch002
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• AI Washing in Marketing
  2025 DOI: 10.4018/979-8-3373-3897-2.ch015
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• Investigation of consumers' cross‐channel switching intentions: A push‐pull‐mooring approach
  Journal of Consumer Behaviour 2021 DOI: 10.1002/cb.1918
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• A systematic review of consumer information search in online and offline environments
  RAUSP Management Journal 2021
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• Measuring Motivational Factors for Product Category Based on Channels
  International Journal of Recent Technology and Engineering 2019
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• Segmentation of Online and In-Store Teen Shoppers Based on Shopping Motives
  Journal of Contemporary Management Research 2019
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• Online or in-store: unravelling consumer’s channel choice motives
  Journal of Research in Interactive Marketing 2018
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• Online or in-store: unravelling consumer’s channel choice motives
  Journal of Research in Interactive Marketing 2018 DOI: 10.1108/JRIM-07-2017-0060
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