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Nidhi Yadav
Jagannath International Management School, Jaypee Institute of Information Technology, Jamia Millia Islamia, University of Delhi
0000-0002-3028-0504
About
Nidhi Yadav is a doctoral research scholar at Jaypee Business School, JIIT, Noida. She is an alumnus of Jamia Millia Islamia, where she earned her Master’s Degree and holds a Bachelor’s Degree from the esteemed DCAC, University of Delhi. Her key interest areas include green consumption, pro-environmental behavior, zero-waste, and slow fashion.
Employment
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Jagannath International Management School Assistant Professor2026 - Present
Education
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Jaypee Institute of Information Technology PhD2020 - Present
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Jamia Millia Islamia M.Com2015 - 2017
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University of Delhi B.Com (Hons.)2011 - 2014
Projects & Funding
Projects & funding information is unavailable.
Publications (9)
- Antecedents of Green Product Purchase Intention: A Systematic Literature Review Save
- Sustainability Meets Affordability: A VAB Approach To Gen Z’s Thrift Fashion Consumption Save
- Social media content as a catalyst in zero-waste consumption: the multiple mediation analysis using the GFT and SOR model Save
- Drivers of Zero-Waste Purchase Decisions : The Mediating Role of the Theory of Planned Behavior Save
- Goal-Framing Theory and Zero-Waste Purchase Intention: Mediating Role of Willingness to Pay a Premium Save
- Consumer Shift from Fast Fashion to Thrift Fashion: An Application of Goal Framing Theory Save
- New Environmental Paradigm and Zero Waste Purchase Intention Save
- Moderating Role of Willingness to Pay between Zero-waste Purchase Intention and Behavior Save
- The Impact of Social Media on Zero Waste-Conscious Consumers’ Purchase Intention Save