Employment
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Chitkara University Assistant Professor2022 - Present
Education
Education history is unavailable.
Projects & Funding
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Publications (12)
- Cultured meat and sustainable consumption: Consumer’s perceptual insights from an emerging market Save
- Modelling the adoption of agro-advisory mobile applications: a theoretical extension and analysis using result demonstrability, trust, self-efficacy and mobile usage proficiency Save
- The paradox of youth’s online political party brand engagement on Facebook: a congruity theory perspective Save
- Physicians' behavioural intentions towards AI-based diabetes diagnostic interventions in India Save
- Unraveling the Essence of Entrepreneurship Education in Hospitality and Tourism : A Qualitative Exploration of Indian Entrepreneurs’ Insights Save
- Do curricular and extracurricular activities impact entrepreneurial intention and implementation among hospitality and tourism students? The role of attitude, self-efficacy and uncertainty avoidance Save
- Exploration of dissonance segments among fashion apparel consumers: Evidence from a developing nation Save
- Enhancing value in customer journey by considering the (ad)option of artificial intelligence tools Save
- What motivates users to continually use wearable medical devices? Evidence from a developing nation Save
- Consumers’ Continuance Intentions to Consume Green Tea: An Extended Theory of Planned Behaviour Perspective Save