Siddharth Bhatt

Employment

• Pennsylvania State University Harrisburg Assistant Professor of Marketing

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• Are “buy X get X free” price promotions effective? An acquisition-transaction value perspective
  Marketing Intelligence & Planning 2023 DOI: 10.1108/MIP-03-2023-0118
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• The dark side of multiunit discounts: Multiunit discounts reduce rest of basket revenue
  Journal of Retailing and Consumer Services 2023 DOI: 10.1016/j.jretconser.2023.103275
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• Is suggestive selling effective in increasing sales? Investigating its role in store promotion strategy using retail chain data from the U.S.
  Journal of Marketing Analytics 2023 DOI: 10.1057/s41270-021-00152-5
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• When and whom should retailers offer price reductions in times of crisis?
  International Journal of Retail & Distribution Management 2022 DOI: 10.1108/IJRDM-08-2020-0293
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• Is there a market for upcycled pet food?
  Journal of Cleaner Production 2022 DOI: 10.1016/j.jclepro.2022.130960
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• When should retailers increase prices during a crisis? A longitudinal inquiry during the COVID‐19 pandemic
  Journal of Consumer Behaviour 2021 DOI: 10.1002/cb.1934
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