SS
Sadaf Siraj
Jamia Hamdard, Asia Pacific Institute of Management, Aligarh Muslim University
0000-0002-3104-4490
Employment
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Jamia Hamdard Associate Professor2009 - Present
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Asia Pacific Institute of Management Lecturer2008 - 2009
Education
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Aligarh Muslim University Ph D2003 - 2008
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Aligarh Muslim University MBA2001 - 2003
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Aligarh Muslim University BA (Hons) Economics1998 - 2001
Projects & Funding
Projects & funding information is unavailable.
Publications (13)
- Brand Experience – A Systematic Review and Research Agenda Save
- A conceptual framework of brand experience for luxury brands Save
- Consumer’s awareness and privacy concerns regarding online behavioral advertising Save
- A systematic review and analysis of determinants impacting adoption and assimilation of e-commerce in small and medium enterprises Save
- Antecedents and consequences of the process of customer engagement through social media: an integrated conceptual framework Save
- Brand Equity through Customer Engagement in Social Media: A Critical Review Save
- Social entrepreneurship through digitally networked communities - a case study of Iridium Interactive Save
- Use of marketing in social enterprises Save
- Youth shoppers - study of psychographics, motives and shopping behaviour Save
- Mall Patronage Behaviour: Understanding the Inter-Linkages Between Shopping Motives, Shopper Demographics, and Shopping Behaviour Save