Stefania Farace

Employment

• Alma Mater Studiorum - Università di Bologna

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• Livestream selling: how background and product type influence consumers’ willingness to buy
  International Journal of Retail and Distribution Management 2025 DOI: 10.1108/IJRDM-10-2024-0547
  +Save
• Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication
  Journal of Marketing 2025 DOI: 10.1177/00222429251322773
  +Save
• Multimodal Marketing Communication
  Elgar Encyclopedia of Consumer Behavior 2024 DOI: 10.4337/9781803926278.ch66
  +Save
• Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations
  Journal of Advertising 2020 DOI: 10.1080/00913367.2019.1652120
  +Save
• Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies
  European Journal of Marketing 2017 DOI: 10.1108/EJM-03-2016-0158
  +Save
• Customer attitude and dispositions towards customized products: The interaction between customization model and brand
  Journal of Interactive Marketing 2013 DOI: 10.1016/j.intmar.2013.03.001
  +Save