AS
Azize Sahin
Istanbul University
Research areas: Business, Management and Accounting · Marketing · Customer Service Quality and Loyalty · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media
Employment
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Istanbul University Associate Professor2017 - Present
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Istanbul University Associate Professor2017 - Present
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (9)
- Buying Cheaply Under Time Pressure Save
- Generation Z's journey from value consciousness to store loyalty: Mediating roles of consumer satisfaction and store trust in private label retailing in an emerging economy Save
- Investigating the impacts of brand experience and service quality Save
- REFLECTION OF CUSTOMER-BRAND ENGAGEMENT ON PURCHASE INTENTION IN SOCIAL MEDIA Save
- Perceived Relationship Investment and Relationship Quality; The Mediating Role of Commitment Velocity Save
- Creating Commitment, Trust and Satisfaction for a Brand: What is the Role of Switching Costs in Mobile Phone Market? Save
- Does Brand Communication Increase Brand Trust? The Empirical Research on Global Mobile Phone Brands Save
- The Effects of Brand Communication and Service Quality In Building Brand Loyalty Through Brand Trust; The Empirical Research On Global Brands Save
- The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands Save