RAJEEV KUMRA

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Publications (19)

• Proactive market orientation and innovation in India: The moderating role of intrafirm causal ambiguity
  Journal of Management and Organization 2017 DOI: 10.1017/jmo.2016.11
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• Gaming dependency among Indian adolescents: a phenomenological study
  International Journal of Indian Culture and Business Management 2016
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• Unraveling religious advertisements’ effectiveness in a multi-religious society
  Journal of Indian Business Research 2016 DOI: 10.1108/JIBR-07-2015-0083
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• An exploratory study of counterfeit purchases among rural bottom of pyramid customers in India
  International Journal of Business and Emerging Markets 2014
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• Factors affecting behavioural intention to adopt 3G mobile value-added services in India
  International Journal of Electronic Business 2014 DOI: 10.1504/IJEB.2014.065820
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• Pathological Online Gaming among Adolescents
  LISTENING TO CONSUMERS OF EMERGING MARKETS 2014
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• Lifestyle Segmentation of e-Mavens
  Metamorphosis 2013
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• Determinants of consumer acceptance of m-commerce
  South Asian Journal of Management 2013
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• An Exploratory Study of Risk Factors for Pathological Internet Gaming Among Adolescents (a Research Note)
  2013
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• An Exploratory Study of Risk Factors For Pathological Internet Gaming Among Adolescents
  Working Paper University of Bradford 2013
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