Ashish Sinha

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Publications (20)

• The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
  Journal of the Academy of Marketing Science 2022 DOI: 10.1007/s11747-022-00873-8
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• Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation
  Journal of Business Research 2019 DOI: 10.1016/j.jbusres.2017.10.050
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• Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy
  Australian Journal of Management 2017 DOI: 10.1177/0312896215611189
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• A meta-analysis of extremeness aversion
  Journal of Consumer Psychology 2016 DOI: 10.1016/j.jcps.2015.05.005
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• Toward a theory of marketing law transgressions
  Journal of Business Research 2016 DOI: 10.1016/j.jbusres.2015.05.004
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• When it pays to wait: Optimizing release timing decisions for secondary channels in the film industry
  Journal of Marketing 2016 DOI: 10.1509/jm.15.0484
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• Category optimizer: A dynamic-assortment, new-product-introduction, mix-optimization, and demand-planning system
  Marketing Science 2013 DOI: 10.1287/mksc.1120.0746
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• Retail revenue optimization: The past, the present and the future
  Journal of Revenue and Pricing Management 2012 DOI: 10.1057/rpm.2012.15
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• Role of quality management capabilities in developing market-based organisational learning capabilities: Case study evidence from four Indian business process outsourcing firms
  Industrial Marketing Management 2012 DOI: 10.1016/j.indmarman.2011.06.037
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• Special issue on pricing and revenue management models in marketing
  Journal of Revenue and Pricing Management 2012 DOI: 10.1057/rpm.2012.16
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