HK
Harish Kumar
Great Lakes Institute of Management, Management Development Institute
0000-0002-3174-5326
Employment
-
Great Lakes Institute of Management Assistant Professor
Education
-
Management Development Institute Ph.D.2019 - 2023
Projects & Funding
Projects & funding information is unavailable.
Publications (15)
- Seeing is believing, owning is engaging: how augmented reality enhances psychological ownership and brand connection Save
- Fostering retail inclusivity through augmented reality: a grounded theory approach Save
- Understanding how augmented reality's immersive experience and privacy concerns impact consumer responses: a cognitive perspective Save
- Digital customer engagement: A systematic literature review and research agenda Save
- Filtering the reality: Exploring the dark and bright sides of augmented reality–based filters on social media Save
- A holistic framework for consumer usage modes of augmented reality marketing in retailing Save
- ARvolution: Decoding consumer motivation and value dimensions in augmented reality Save
- Exploring the role of augmented reality as a new brand advocate Save
- Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing Save
- Demystifying the Engagement Process: A BoP Perspective Toward Social Media Engagement Save