Swati Sharma

About

Dr. Swati Sharma, PhD in Management , is presently working as Associate Professor at FORE School of Management, New Delhi.She started her career in service industry after her MBA degree and has served various service organizations of repute in the capacity of senior manager. With her stint in service industry lasting for 5 years, she found her new interest in academics and has experience of around 19 years of teaching undergraduate and post graduate students. She has keen interest in research and has authored many research papers in international journals (indexed in SCOPUS, ABDC with SSCI), book chapters and a patent publication to her credit. She has interest in qualitative studies and has a publication in an A* Journal with Impact factor of 12.809. She has organized FDP’s and conferences and has chaired conferences sessions and delivered talks. Her current research interest includes consumer behavior, technology adoption and tourism. She can be contacted at- [email protected].

Employment

• Fore School of Management
• Jaypee Institute of Information Technology

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (21)

• Digital marketing adoption by small travel agencies: a comprehensive PLS-SEM model using reflective and higher-order formative constructs
  European Journal of Innovation Management 2025 DOI: 10.1108/EJIM-09-2022-0532
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• Innovative work behavior driving Indian startups go global – the role of authentic leadership and readiness for change
  Journal of Organizational Change Management 2023 DOI: 10.1108/JOCM-05-2022-0156
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• Measuring the role of factors on website effectiveness using vector autoregressive model
  Journal of Retailing and Consumer Services 2021 DOI: 10.1016/j.jretconser.2021.102656
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• Antecedents of Wallet App Adoption
  International Journal of Web-Based Learning and Teaching Technologies 2021 DOI: 10.4018/ijwltt.2021030102
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• Towards an Understanding of the Indian Tourist Buying Airbnb Services
  International Journal of Asian Business and Information Management 2021 DOI: 10.4018/ijabim.20210701.oa1
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• Employee Satisfaction and Gender
  International Journal of Service Science, Management, Engineering, and Technology 2021 DOI: 10.4018/ijssmet.2021010101
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• Analyzing one-day tour trends during COVID 19 disruption - applying push and pull theory and text mining approach
  Tourism Recreation Research 2021 DOI: 10.1080/02508281.2020.1858614
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• Authentic Leadership Fostering Creativity in Start-ups: Mediating Role of Work Engagement and Employee Task Proactivity
  Business Perspectives and Research 2020 DOI: 10.1177/2278533720964298
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• Twitter Sentiment Analysis During Unlock Period of COVID-19
  2020 Sixth International Conference on Parallel, Distributed and Grid Computing (PDGC) 2020 DOI: 10.1109/pdgc50313.2020.9315773
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• Are small travel agencies ready for digital marketing? Views of travel agency managers
  Tourism Management 2020 DOI: 10.1016/j.tourman.2020.104078
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