Nidhi Srivastava

Employment

• GL Bajaj Institute of Management and Research Professor
  2022 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (23)

• Artificial intelligence (AI) powered marketing strategy: a systematic literature review and future research direction
  International Journal of Quality and Service Sciences 2026 DOI: 10.1108/IJQSS-08-2025-0220
  +Save
• Audit Quality Dynamics in the Wake of Ind-As and IFRS Convergence: A Study of Nifty-50 And BSE-Sensex Listed Companies
  Minnesota Journal of Business Law and Entrepreneurship 2026 DOI: 10.52783/mjble.278
  +Save
• Immersive Digital Storytelling: Leveraging Metaverse Experience
  The Metaverse Evolution: Integrating Big Data Analytics in Marketing and Supply Chain Management 2026 DOI: 10.2174/9798898812829126010018
  +Save
• A Temporal Analysis of AI’s Influence on Financial Performance: Insights from Kotak and SBI Banks Using Financial Ratio Analysis
  EPH – International Journal of Business & Management Science 2026 DOI: 10.69980/6pgsh934
  +Save
• Effect of Artificial Intelligence on the financial performance of GCC banks
  Journal of Digital Economy 2026 DOI: 10.1016/j.jdec.2026.05.004
  +Save
• The double-edged mirror: A systematic literature review of augmented reality’s dark side in fashion retail
  Strategic Business Research 2026 DOI: 10.1016/j.sbr.2026.100137
  +Save
• Incentivizing Sustainability a Gamified Approach to Plastic Waste and Pollution Challenges
  2025 DOI: 10.4018/979-8-3693-8886-0.ch013
  +Save
• Role of AI in optimizing digital marketing campaigns
  Applications of Artificial Intelligence in 5G and Internet of Things 2025 DOI: 10.1201/9781003532521-14
  +Save
• Prioritizing the Factors Affecting Sustainable Entrepreneurial Intentions
  2025 DOI: 10.1201/9781003480853-16
  +Save
• Leveraging AI in Higher Education Teaching and Learning: Opportunities and Challenges Ahead
  2025 DOI: 10.1108/978-1-83662-066-220251007
  +Save