Somak Banerjee

Employment

• Cal State LA Assistant Professor
  2018 - Present

Education

• Wayne State University PhD
  2013 - 2018

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• The effect of evidence in nonprofit donation requests: how does mindset play a role?
  Journal of Marketing Communications 2023 DOI: 10.1080/13527266.2022.2056230
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• Debunking fake ad claims: the moderating role of gender
  International Journal of Advertising 2023 DOI: 10.1080/02650487.2023.2171554
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• Overcoming the challenge of low familiarity: Can a weakly familiar brand signal quality with exceptionally strong warranty?
  Journal of Business Research 2022 DOI: 10.1016/j.jbusres.2021.11.078
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• Making a good thing even better? The impact of claim congruency on competing product goals and consumer evaluations
  Journal of Business Research 2019 DOI: 10.1016/j.jbusres.2019.03.059
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• Reframing the discount as a comparison against the sale price: Does it make the discount more attractive?
  Journal of Marketing Research 2018 DOI: 10.1509/jmr.16.0599
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• Unfamiliar Brands and Exaggerated Warranty: Is It a Recipe for Success? – Structured Abstract
  Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2017 DOI: 10.1007/978-3-319-45596-9_95
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