VG

Vikas Gautam, Ph.D.

ICFAI Business School Hyderabad, IFHE University: Hyderabad, Telangana, IN, ICFAI Business School Hyderabad, IFHE University, ICFAI University, New Delhi Institute of Management

ORCID iD 0000-0002-3363-8313
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About

Dr. Vikas Gautam is currently working as a Professor in the Department of Marketing & Business Strategy at ICFAI Business School Hyderabad. MBA passed out with distinction & JRF qualified in Management received his Ph.D. from The ICFAI University Dehradun in May 2013. He teaches MBA & Ph.D. students & currently guiding 3 Ph.D. Scholars. 4 of his scholars are awarded with PhDs. His teaching interests include; Digital Marketing, Marketing Research, Marketing Analytics, Advanced Research Methods, Customer Relationship Management, Consumer Behaviour, etc. His research area is consumer psychology, social media branding & marketing, purchase intentions & consumer loyalty in online & offline retail, etc. He has more than 70 research publications to his credit including 3 books in various national & international journals of repute. He has presented his research work at various national & international academic conferences and serves as Associate Editor of 6 international journals. His research work is featured in ABDC A*, A, B, & C ranked journals. He has received more than 1155 citations for his research work.
He has been a resource person for many workshops on “Advanced Research Methods using Structural Equation Modeling using IBM SPSS & SmartPLS etc. These workshops were conducted in universities like the University of Delhi, Lucknow University Jamia Milia Islamia Delhi, etc. He has been awarded twice with the ‘Best MBA Summer Internship Faculty Guide’.

Employment

  • ICFAI Business School Hyderabad, IFHE University: Hyderabad, Telangana, IN Professor
    2023 - Present
  • ICFAI Business School Hyderabad, IFHE University Associate Professor
    2018 - 2022
  • New Delhi Institute of Management Associate Professor
    2017 - 2018
  • ICFAI Business School Gurgaon Associate Dean
    2013 - 2017

Education

  • ICFAI University PHD
    2009 - 2013

Projects & Funding

Projects & funding information is unavailable.

Publications (71)