0000-0002-3384-1207 Employment
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Publications (240)
- Engaging the Margins: A Mixed-Methods Study of Consumer Co-Creation Activities in Ethnic Minority Live-Streaming Commerce Save
- The hierarchy-of-effects pathways of virtual influencers in metaverse: unpacking the path to luxury brand engagement Save
- Why SMEs Want to Reduce Carbon Emissions? Ecological Responsibility, Legitimation, or Competitiveness Save
- Adapt or die! Embrace digital transformation for better firm performance: a causal recipe Save
- An SEM-ANN Approach - Guidelines in Information Systems Research Save
- Driving toward sustainability: extending the value-belief-norm theory to understand the willingness to purchase full electric vehicles in Jordan Save
- Engage to co-create! The drivers of brand co-creation on social commerce Save
- Examining factors influencing university students’ adoption of generative artificial intelligence: a cross-country study Save
- Examining the nexus: supply chain quality management, knowledge sharing, organizational innovation and strategic business performance Save
- Four decades of IJBM research: thematic evolution and future agenda for digital financial services Save